Sophia starts the conversation with a powerful question that sets the tone for the episode – how often do we choose joy in our lives? She then goes on to share her expertise on managing activities that don’t bring us joy and how to prioritize those that do. Her actionable strategies and practical tips that will help you take your entrepreneurial journey to the next level.
Corey and Sophia chat about streamlined content creation and how to focus more on building relationships. This is a game-changer for marketers looking to expand their social media presence. Sophia stresses the importance of engaging with your audience as much as you’re posting content. The key is to make your conversations “sticky.” Learn how with Corey and Sophia.
What you will learn:
Topics you will hear:
Some snippets from the episode:
Sophia talks about shutting down her social media marketing agency, which was emotionally challenging despite being the right decision. She discusses discovering what makes her happy and saying yes to those things. Sophia’s podcast, “Marketing Unfiltered,” is her favorite project that she has recently started.
Sophia enjoys speaking with guests on her podcast and does it differently from typical business podcasts. She writes short, funny bios for her guests and plays marketing-inspired games. The podcast is a mix of tangible business strategies and pop culture discussions.
Sophia discusses the importance of high-quality content on Instagram and knowing your audience. She recommends using Instagram features like reels and guides to engage your audience and attract new followers.
Sophia emphasizes building relationships with followers on social media by engaging with them and showing them that you care about their needs. She suggests using direct messages to establish connections with followers and following up with them regularly.
Sophia talks about her journey towards finding joy in her work and delegating tasks to her new employee. She emphasizes the importance of having a plan and being patient with the process of transitioning responsibilities.
Sophia discusses the importance of being aware of what brings joy and what doesn’t in order to delegate tasks effectively. She shares that her day is now 70% joy and 30% necessary tasks, and that incorporating certain core needs like exercise and downtime helps her handle the less joyful tasks.
Sophia and Corey talk about how adults often forget about the core human needs that are prioritized for children, such as rest, movement, and social connections. Sophia emphasizes the importance of challenging beliefs and finding balance in order to feel like a whole, balanced human.
The conversation turns to Sophia’s relationship with her husband and how they compliment each other. They discuss how they have grown together over the years and how their different personalities and experiences have helped them find balance and bring out the best in each other.
Sophia reflects on the importance of finding joy in both work and personal life, and how it takes time and effort to achieve. She encourages listeners to challenge their beliefs and prioritize their core needs in order to find balance and live a fulfilling life.
Sophia talks about the importance of being intentional about who you hire for your business. She explains how she realized that she enjoyed brainstorming and strategizing with others, and therefore needed an OBM to help her in her business. She recommends finding someone who is excited and invested in your business to help bring joy into your day-to-day work.
Connect with Sophia on IG https://www.instagram.com/sophiaparra/?hl=en
Check out https://getcoachsocial.com/services/what-the-heck-to-post/ for more information
Check out Sophia’s podcast
business, post, joy, coach, create, thought, content, relationships, question, spend, pitch, day, marketing